Monthly Archives: September 2015

CRTS ‘pin-drop’ control with Verilocation vehicle tracking

Cornwall Refrigerated Transport Services report greater visibility and control for their Cornwall and West Devon operations since installing real-time GPS tracking from Verilocation Tracking Solutions.

150915 - CRTS 'pin-drop' control with Verilocation vehicle trackingBased in Bodmin, Cornwall, CRTS provide quick-response, 24 hour assistance for all temperature controlled transport, including sea containers, portable cold stores and drilling rigs. Aside from fridge repairs and maintenance servicing, CRTS also offers a service and repair facility for bus and coach air–conditioning, refrigerated trailer rental and refrigerated vehicle bodywork repairs.

“With such a diverse range of services and a relatively wide area to cover, we realised that a more efficient method of tracking and planning our jobs was required for our mobile workshop fleet” says Managing Director of CRTS, Tim Edwards. “That is where Verilocation came in.”

With the Verilocation ‘Pin-Drop’ facility, CRTS can instantly flag locations across the counties and more accurately provide customers with an estimated arrival time for their breakdown or service requirement. A quick reference to the control screen will determine the location of each service vehicle and the optimum route and journey time can be determined from here. This provides the company with much greater visibility of fleet and accountability to their customers.

“We can also monitor all of our vehicle activities, including speed, mileage, idling and, of course, location, at any time”, continues Tim. “This is an asset, not just for keeping an eye on the fleet but also for monitoring driver behaviour. The tracking system produces an ongoing ‘score’ for each driver which has encouraged a sense of competition among the engineers to be the best. The effect has been to educate on more economic driving styles, maintain an efficient level of service and also to help keep vehicle running costs down.”

CRTS is also able to download historical location and journey information from each service vehicle remotely at any time. “As we provide a 24 hour service, there is always an engineer on standby. Using the tracking reports we can see if an engineer has been called out during the night which means we do not have to disturb them during their rest period, but still know exactly where they have been working and when. We simply log-in and retrieve the information.” Adds Tim.

After seeing the benefits of the Verilocation system for themselves and their customers and recognising the growing need for full fleet visibility and security, CRTS decided to expand their services. The Company now offers a wide range of vehicle electrical and transport solutions, including tracking services and temperature monitoring with Verilocation.

“We strive to provide a broad range of services and the Verilocation temperature monitoring system is particularly relevant for many of our existing customers who deliver temperature sensitive goods.” Available through CRTS, the system enables operators to monitor the load temperature of any vehicle in real time. “Via SMS or email, an automatic alert can be sent to the operator’s control office with information regarding any deviations from the fridge’s defined set points.” Additionally, the system notifies when doors are open and for how long. All useful information, which provides a proof-of-journey audit whenever it might be required.

Further Information
Verilocation was established in 1999 and remains a family owned business with no external shareholders.
The company provides a wide range of bespoke programmes to enhance vehicle fleet efficiency with improved management control, including: Vehicle and trailer tracking using GPS; temperature monitoring for food distribution; full CANbus engine management system interface; geofencing; data retrieval and storage; driver behaviour monitoring; real-time tachograph monitoring; driver ‘dashboard’ control systems.
Fleet management control packages can be installed without interruption to existing traffic office arrangements and contracts are typically available from 3 to 5 years. Verilocation also provides a one-to-one technical helpline for all customers.

Contact Information
Verilocation Limited
24-26 Queensbridge Old Bedford Road
Northampton NN4 7BF
Tel: 01604 859854

Ginny Paton

Ginny Paton MD at House PR in London has done an interview with Gorkana:

Her website is here and here

Ginny Paton on the social media platforms:


Ginny Paton, MD at House PR, on winning a new client via Twitter, why she’d love to reinvent the Post Office and wanting to schmooze with Robert Peston.

When not in the office you’ll mostly find me… At home with the kids, generally in goal having a ball kicked at me.

Working in PR is… Great fun – and never boring. We get to be involved in all the best bits of our clients’ brand plans. There for all the exciting stuff, like new product launches, anniversaries, ambassador programmes, announcements. And we probably get to duck some of the more mundane bits of our clients’ roles.

Which social media platform has changed your life? Probably Twitter, but I think they all have in different ways. The first time we won a new client via Twitter was a great moment for the agency, and cemented its power commercially for us.

If I could breathe new life into a brand, it would be… The Post Office. Previously much loved and relied upon. There is a huge amount of equity in the brand and it still has a place on the high street and in all our hearts. But reinvention is critical; it needs to modernise, keep up and embrace new digital opportunities.

The most important lesson PR has taught me… Say yes to things – you never know where opportunities will lead you. Particularly at a junior level – say yes to everything, unless there is a very good reason not to. That, and be very careful about who is listening! –

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